Шрифт LADA Pragmatica Italic

The typeface was designed at ParaType (ParaGraph) in 1989-2003 by Vladimir Yefimov and Olga Chaeva. A spinoff the Encyclopedia-4 type family of the Polygraphmash type design bureau (1987, Vladimir Yefimov and Isay Slutsker). Inspired by Helvetica (Neue Haas Grotesk) of the Haas typefoundry, 1957 by Eduard Hoffman and Max Miedinger. Based on the 19th century Grotesque designs, Helvetica brought a new level of mathematical accuracy to the sans serif category. Widely used for many applications, from magazines and books to advertising and headlines. Eight additional styles were developed in 2003 for ParaType by Olga Chaeva. Condensed styles were developed in 1993-2004 by Vladimir Yefimov, Alexander Tarbeev and Manvel Shmavonyan, with participation of Dmitry Kirsanov. Extended styles developed in 2004 by Olga Chaeva and Manvel Shmavonyan.

Pragmatica is a registered trademark of ParaType, Inc..